Introduction

Understanding the model of CMYK colours is important for the designer to create outstanding custom CBD boxes for Cannabidiol products. The colours red, green, and blue, which are known as RGB, are very frustrating for the designer. These colours are used on desktop designs. Nowadays, with technological advancements, high-end digital printers use a colour wheel called the CMYK colour model. The model consists of Cyan, magenta, yellow, and key (black colour). All over the world, high-end printers use these four colours. These four colours are combined when designing the logo for CBD boxes or the printing designs for CBD packaging.

Colour models work as a building block that represents an image and each colour has its own range. They add unique levels of colour details according to the channels used. When colour models are applied to the CBD box designs, they grab the eye of consumers and make your CBD product stand out from tons of other products on the retailer's shelves.

This guide will deepen your knowledge regarding CMYK as the most effective model of colour in designing customised CBD packaging.

What is CMYK?

The colours used in the printing process of personalised CBD packaging are Cyan, Magenta, Yellow, and Key (Black colour). These primary colours are mixed in different percentages to produce satisfying hues for the design.

For instance, if you combine all colours at their full intensity, they will give you jet black colour. Another example is when you combine cyan and yellow colours, it will create a green colour. That’s how it works.

Know the CMYK statistics

The CMYK model can reproduce about 85% of the colours in the Pantone Matching System.

Printers typically use a dot pattern to mix colours, which can range from 300 to 600 dots per inch (DPI).

Why use the CMYK model for CBD boxes?

The CMYK colour model is critical in the packaging industry, especially for products like CBD.  CBD brands can use this model to make the best presentation of their customised boxes. It can significantly influence consumer perception. Let’s delve deeper into why CMYK is the preferred choice for CBD boxes:

Let us learn how this model is a perfect choice for the printing of CBD boxes.

Consistent results

CMYK printing is renowned for its ability to produce consistent results. The reason is the standardised colours produced with the blend of these four colours. Whenever the same CMYK colour codes are used again and again, the result will always be the same. This consistency will benefit CBD products. We all know CBD brands need to build trust among their customers and this consistency will help them achieve their first goal.

A survey indicated that consistent colour branding could boost recognition by up to 80%. When customers see the product's packaging in the same colours and design elements, They keep those colours in their minds as the identity of the brand. 

Cost-effective solution for printing

Manufacturers who always print a wide range of boxes need a cost-effective strategy. Most of the printers use CMYK, which doesn’t require special inks that could be costly. This is why it is the most economical choice for CBD companies.

Industry Growth with CMYK

The majority of companies are using CMYK printing techniques, which is very important as the global printing industry for packaging reached 490.5 billion dollars this year.

Flexibility and Wide Colour Range for Printing

CMYK allows designers to use a wide range of colours. If the design of your CBD brand uses complex imagery and many colours, CMYK will be very useful for a great result. 

The Success of Sustainable CMYK Packaging 

One of the top skin care premium CBD brands, known as Herb House, is based in Australia. This brand was developed by a team of experienced dermatologists. They used ethical sources to produce high-quality cannabis products for skin care. 

Challenges faced

Research shows that the majority of Australians are eco-conscious. The market at that time lacked sustainable strategies in their packaging solutions. They failed to attract more consumers. The challenge was to bring sustainable quality products and their packaging. Herb House started designing ecological packaging for their CBD products and gained a great audience.

Herb House built the CMYK Strategy

The brand collabourated with a design agency known as Fuel Design Co. They made packaging from recycled packaging and used inks like soy ink for printing purposes. The soy ink is more environmentally friendly than petroleum-based inks used by other CBD brands. The CMYK process could produce luxurious and accurate colours for their CBD boxes. The process maintained the brand's commitment to ecology.

Implementation

The traditional leaf imagery used on the cannabis products was boring. They focused on the scientific credentials of the Herb House range.

The CMYK colours convey the true identity of their products. They chose colours to convey nature and purity. The design was modern and clean.

Results

As we have discussed, Australia prefers sustainability. 85% of the consumers appreciated sustainable, custom CBD packaging.  The accurate CMYK colours helped establish Herb House as a trustworthy and premium brand in the CBD skincare space.

Conclusion

The overall discussion is drawn to the conclusion that using CMYK theory for sustainable custom CBD boxes will be way more appealing than those old designs and materials. The success of Herb House CBD packaging design shows how important colour selection and sustainable practises are for boosting the brand's success. In short, CMYK colour theory is a cornerstone of effective packaging design.

Are you ready to design CBD boxes that pop on shelves and resonate with eco-conscious consumers? Contact The Custom Packaging UK now, and we will help you make a CBD packaging design using CMYK colours in the printing! Our experts will equip you with the knowledge to create high-impact, sustainable boxes that build brand loyalty and boost sales.